Swanson, Martin & Bell, LLP Named to BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms
Swanson, Martin Bell, LLP announces its inclusion in the BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms, which ranks the law firms with the best brand standing among GCs and legal decision makers.
BTI Brand Elite 2017 is based on in-depth interviews with 633 general counsel at companies with at least $1 billion in revenue. During one-on-one interviews, BTI probed clients as to which law firms they associate with nine distinct characteristics driving the selection, consideration, and hire of new law firms.
Each law firm listed in BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms is the direct result of an unprompted client citation. BTI does not present clients with any law firm names or suggestions for this analysis.